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Frequently Asked Questions

Q. How many panels are on 1 roll?

A. There are 3 panels on 1 roll (these types of mural wallcoverings are often referred to as panel sets). Each panel is different and when hung correctly next to each other make up one big mural or picture. Each panel is 70cm wide and 335cm tall - you trim this to the height of your room. You can trim from the bottom or the top, but it seems a shame to cut off any design!



Q. How high do the flowers come to?

A. Obviously this depends on how much you trim off the bottom when hanging. The flower heights vary but generally 213cm (about 7ft). Possibly a tiny bit higher but of course it depends how you choose to hang it.

Q. How soon will I get my mural wallcovering rolls?


This is a general outline and not a guarantee of timelines.  We aim to get you your purchase as soon as we can, it is dependent on what is in stock, what the printing commitments are like at Surface Print, etc. 

A. If the rolls are in stock (there are availability notices on the SHOP page), we strive to get your rolls to you within 2-5 working days from ordering and payment. In the interests of reducing our carbon footprint at Beautiful by George, deliveries are arranged for every Monday afternoon and every Thursday afternoon. This of course depends on the size of order too, as large volumes of rolls will require special delivery arrangements. 

If you are pre-ordering (if the item has temporarily sold out, (more rolls need to be printed) you can expect to have your rolls within 4-6 weeks. Often it is quicker than this. We will let you know about any extensions to delivery times. 

Q. What paste do I use?

A. You can use a good quality light to medium ready mix paste to install your wallcovering. Never apply it direct to the paper. These wallcoverings are 'paste the wall' only. 

Q. How do I measure the wall / room?

A. We always advise calling in a professional wallcoverings installer/ decorator to measure up properly. They are experts in considering pattern repeats etc. and how this effects how many rolls you order. With this mural wallcovering, you need to measure the entire length of the wall horizontally first. Each mural is 210cm across in total. So if your wall measures 5.5 metres or 550cms - you will need to buy 3 murals (3 rolls) to cover the space. As this pattern spreads horizontally you only need to make sure you have the exact length along the wall and ensure that your ceiling heights do not measure more than about 325cm (leave 10cm for trimming). If your ceilings are taller - it is possible to print you a bespoke length so please get in contact. 

Q. What is cross-lining or horizontal lining?

A. We advise using a lining paper every time you install a wallcovering. The lining paper is hung the opposite way to your mural wallcovering. This is to ensure that no dark colours show through, or no rough surfaces on the wall spoil your wall covering. 

Q. Should I use a professional to install my wallcovering? 

A. The answer is probably yes. This mural wallcovering is a premium product. It is possible to install yourself, but experience tells us that professionals are the masters of installing something as special as a mural. It makes a big difference. You will need to show them information on this website about ECO non-woven as this is a new to the market paper and it needs special care. Or please read the enclosed instructions very carefully (they come separately, with your purchase).

Q. Can I clean an accidental mark or stain on the wallcovering?

A. ECO non-woven contains no PET plastic. It's a paper made from plant starch fibres (PLA). It is possible to gently, really gently dab paste off with a microfibre cloth. It's hard to comment on specific stains, but rigorous wiping will harm the wallcovering and probably remove the inks. We therefore do not recommend this wallcovering for high traffic areas or kitchens/bathrooms. Japanese Quince however, has recycled plastic bottles for its fibres and can there be used in kitchens and bathrooms.


We like to use the Cashmere / Nylon analogy with Spring Tonic. You hand-wash your cashmere - you can chuck Nylon in the washing machine. It's the same careful approach with ECO non-woven. Think of this as a piece of art, because it is. You wouldn't scrub a painting! It's a piece of art that just happens to come in the convenience of a roll. Treat as you would a silk wallcovering.


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